Promoting Your School Pocketbook
A pocketful of profile-raising strategies: create a buzz, spread the word and reap the benefits of your positive public image
Author: Brin Best, Isabella Donnelly and Marcia Grebot
Format: 128 pp; A6 format book
ISBN: 9781903776667
Publisher: Teacher's Pocketbooks 2006
Audience: Whole school planning
Price: $20.95
Some schools always seem to be in the news with good stories about their students and staff. People speak positively about them and about their achievements; they want to send their children there. Schools such as these have learned to manage their public profile. Promoting Your School shows you how to do exactly this. Find out how to create that buzz and to get your own school in the limelight. Learn how to manage the media and how to maximise the promotional potential of your prospectus, your website, open events and community work. Read about real schools and real successes and be inspired to devise and implement your own school marketing/PR strategy, following the staged process outlined in the book. These three authors know their stuff and, with backgrounds in marketing, communications and publicity, they know how to share their stuff. Don't miss out!
This title is from the popular Teachers' Pocketbooks series.
